We’re incredibly excited to announce the collaboration between the Iconic GP&J Baker and leading Swedish retailer – H&M
Founded in 1884 by brothers George Percival and James Baker – for the last 35 years GP&J Baker have held a coveted Royal Warrant.
With showrooms in London and Paris and available through selected retailers such as ourselves, GP&J Baker’s designs span decades and have an incredible diversity – from silks to linens, vintage designs and bold geometrics.
When GP&J Baker opened up their historical archives to the H&M design team, they had literally thousands of designs to choose from.
The H&M design team chose some of the most loved and historical GP&J Baker designs and H&M have now reimagined them on a selection of gorgeous floaty dresses, t-shirts, skirts, smart separates and loosely flowing coordinated pieces with contrast print trims.
Featuring nine legendary patterns, the collection includes famous designs such as Magnolia painted by the famous English romantic painter; William Turner in 1913 and other timeless classics such as Oriental Bird and Blossom.
Shop the original fabrics and wallpapers featured in the collections here
The capsule collection is available in H&M shops and online from August 2nd 2018.
Further reading can be found online at Vogue