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GP&J Baker x H&M

We're incredibly excited to announce the collaboration between the Iconic GP&J Baker and leading Swedish retailer - H&M

H&M and GP&J Baker clothing collaboration August 2018

Founded in 1884 by brothers George Percival and James Baker - for the last 35 years GP&J Baker have held a coveted Royal Warrant.

With showrooms in London and Paris and available through selected retailers such as ourselves, GP&J Baker's designs span decades and have an incredible diversity - from silks to linens, vintage designs and bold geometrics.

GP&J Baker Geometric wallpaper

When GP&J Baker opened up their historical archives to the H&M design team, they had literally thousands of designs to choose from. 

The H&M design team chose some of the most loved and historical GP&J Baker designs and H&M have now reimagined them on a selection of gorgeous floaty dresses, t-shirts, skirts, smart separates and loosely flowing coordinated pieces with contrast print trims.

Magnolia Fabric GP&G Baker H&M

Featuring nine legendary patterns, the collection includes famous designs such as Magnolia painted by the famous English romantic painter; William Turner in 1913 and other timeless classics such as Oriental Bird and Blossom. 

GP&J Baker

Shop the original fabrics and wallpapers featured in the collections here

The capsule collection is available in H&M shops and online from August 2nd 2018.

Further reading can be found online at Vogue 



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